New Walmart Price Matching Policy!!

by Kimberly on April 29, 2011

My jaw has hit the floor!!! I was amazed at the new coupon policy Walmart came out with last month that allows for overage…it’s getting even better!! I will say between this new change and allowing for overage I will definitely be more likely to shop at Walmart…as long as I am brave enough to stand in line! :-)

I am copying the policy below (I’ll make some of my own notes in pink to help you understand). I suggest printing out the actual policy from Walmart.com and carrying it with you if you plan on shopping there.

We gladly match the price in the following types of ads:*

  • Buy one, get one free ads with a specified price
    • Example: Buy one for $2.49, get one free (BOGO)
  • Competitors’ ads that feature a specific item for a specified price at a specific retailer
    • Example: $2.99
  • Preferred shopping card advertised prices for specific item
    • that are in a printed ad and require a competitor’s shopping card for the discount to apply

Basically, it means they aren’t going to honor the ‘after rewards” price. For example: If Walgreens has an item on sale for $4.99 and it offers a $2 register reward then has the after rewards it’s like paying $2.99, Walmart will NOT match the $2.99 price. They will however match the $4.99 price.

  • For fresh produce and meat items
    • when the price is offered in the same unit type (lb. for lb.; each for each)

*The following are guidelines and limitations:

  • We will match any local competitor’s advertised price.
  • We do not require customers to have the ad with them to honor a competitor’s ad.

Although you do not have to have the ad, you will need to write out a list of the store, the sale time span, and the product specifications. You may only price match with current sales.

  • Items purchased must be identical to the ad (size, quantity, brand, flavor, color, etc.)

We DO NOT match the price in the following types of competitor ads:

  • Items that require a separate purchase to get the ad price
    • example: “Buy [item A] to get [item B] for $C”
  • Items with no actual price that require a purchase to get free product
    • example: “Buy both [items A & B] to get [item C] for free”
  • Items that require a purchase to get a competitors’ gift card
    • example: “Buy [item A] to get a $B gift card
  • Buy one, get one free (BOGO) ads with no actual price given
  • Going out of business or closeout prices
  • Percentage off
    • example: “All mascara, 40% off”
  • Competitors’ private label price promotions

This means you can not price match Walmart generic brand with another store’s generic brand.

We do not honor:

  • Ads when the actual price for items cannot be determined.
  • Internet pricing
  • Misprinted ad prices of other retailers
  • Competitor ads from outside of the store’s local trade territory

Each store usually has a ‘territory’ within a certain mile radius of that store it considers to be a competitor. Check with your local Walmart to get a list of who they consider competitors to be!

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{ 2 comments… read them below or add one }

Stephanie May 1, 2011 at 5:27 pm

I LOVE the new policy. Looks like I will adding the weekly ads to my binder so I can price match at Walmart (esp. if Publix has a big change in policy). I am not a big Walmart shopper, but they just might have won me over… although I have a feeling this will be MORE time consuming! First wait in a long line just to get to a cashier, then wait until they find a manager to price adjust. Don’t think I will bring the little ones on the first few trials!

Just curious…who does Walmart accept as a competitor?


Kimberly May 1, 2011 at 9:05 pm

Each Walmart will vary as to whom they consider competitors to be. Check with the Customer Service at your local Walmart . I am excited about the changes, however…. I still am not sure how much I’ll head over there (for the exact reasons you mentioned.. LOL) I don’t expect Publix to have any HUGE policy changes. They’ll probably just put a limit to how many deals are allowed, like every other store already has, and it also seems they will all be consistent as to who they will consider to be competitors. We will still be able to get the same savings, just have to be a little more creative. As soon as the new policy is out, I’ll post it on my blog.


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